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James Maskell

Associate Partner

With the soul of a community advocate and the mind of an entrepreneur, James Maskell has spent the past fifteen years sparking debate, shifting paradigms, and working to accelerate the evolution of medicine—starting with the doctors themselves. By empowering conventionally trained doctors, James is encouraging a seismic shift away from an overdependence on western medicine and toward a wellness-centered, functional medicine model, creating not just happier patients—but happier doctors, too.


To that end, he created the Evolution of Medicine, a community e-commerce platform and best selling book of the same name which provides highly curated and customized resources, tools, products, and services, making it easier and more affordable for health professionals to embark on a new way of treating chronic health conditions. James is also the creator and host of the Functional Forum, the world’s largest integrative medicine conference, where innovators and industry leaders explore the latest news and the future of healthcare, in person and online—with thousands of participants streaming monthly and over 400 worldwide meetups.


His background in health economics and business have uniquely positioned him to help facilitate and drive this movement toward a more sustainable medicine model. He brings to bear his experience with health providers, doctors chief among them, plus an ease and facility with digital marketing, entrepreneurship, business solutions, and a deep understanding of the needs of clinics, providers, patients, and finances. He knows how to run a successful practice—and can give doctors the tools they need to do the same, outside of the restrictive and severely limiting the current model.


James is the founder of KNEW Health, an affordable alternative to health insurance. This solution is built on a platform combining medical cost sharing and health coaching. His vision to bring these two facets together to form new model for health creation and cost containment for governments, employers, individuals in an era of value-based care.


An in-demand speaker and lively impresario, with a broad and thriving network in the functional medicine space, James lectures internationally, and has been featured on TEDMED, HuffPost Live, TEDx and more, and is a contributor to the Huffington Post, KevinMD, thedoctorblog, and MindBodyGreen. He serves on the faculty of George Washington University’s Metabolic Medicine Institute and Academy of Integrative Health and Medicine, and regularly speaks in front of physician audiences. James graduated with honors from the University of Nottingham with a degree in health economics. He lives in Sacramento, California with his wife and daughter

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